Slow fashion is about consuming and creating fashion consciously and it rejects the mainstream practices of fast fashion while supporting artisans and smaller businesses, fair trade and locally-made clothes. It connects social and environmental awareness and responsibility with the pleasure of wearing well made, and lasting clothing as compared to the immediate gratification of fast fashion. The movement also encourages companies to be more transparent. The need for companies to show their manufacturing processes increases the companies reputation and can help buyers make more conscious decisions.

The slow fashion movement can be categorised into three areas which are ethical fashion, lasting fashion and ecological fashion and the motto is to think quality over quantity. Ethical fashion is in concern about animal welfare, humane working conditions, exploitation, fair trade practices, sustainable production and for the environment and ethical fashion aims to address these problems. Lasting fashion is about the clothing item itself and thinking of its consumption rate. For this category you need to think about the importance of a clothing item, asking yourself to buy only what you need and what will last for a long time. Lastly,is the impact the actual clothing production has on the environment. Eco-friendly is a term to refer to goods and services considered to inflict minimal or no harm to the environment. There is really no such thing as a 100% eco-friendly piece of clothing. Often when talking about eco-friendly clothing we are talking about companies which try and make it a point to minimise their damage to the environment.

A few steps to get you in the right direction:

Invest in your clothing
Really think about what you are buying before making the purchase. Think about if the item will last for a long time, and maybe spending more money on a sustainably made item that you know you will use for longer.

Shop from sustainably and fair trade clothing brands
Similar to the previous point but it’s important to think about where your clothes are actually being made. It is better for the environment to buy from fair trade brands and they use better fabrics that are organic and not toxic, which is better for your skin also.

Donate your previously loved clothing or give it to textile recycling bins
I think everyone has donated their previously loved pieces some time in their life but it’s good to think about where you are donating to. Many companies throw away most of the clothes they get donated so do some research on where you want to donate to. It can also be a good idea to try and host markets so people can buy your pre-loved clothing items. 

Support local businesses
There are many reasons why everyone should support local businesses but small businesses promote competition, they consistently produce new jobs, they offer original items, personalised service, and face-to-face conversations with the owners themselves and the list goes on.

Shop vintage or secondhand
Vintage and secondhand stores are curated from pre-loved items and you will for sure find something you will like, depending on the different style of the stores. Vintage and secondhand stores are important as they give life to items someone else didn’t want to keep anymore and then they don’t end up in a landfill. 

Take better care of your clothing
Rather try and fix your older items then throw them, wash your pieces less often or with cold water, line dry instead of using the dryer etc.

How it can benefit yourself to practice the slow fashion movement:

– Contributing to a slow fashion movement will help you take part in moving towards a more sustainable and environmentally friendly approach to the fashion industry.

– Slow fashion can lower your carbon footprint.

– You will be taking a stand against labour exploitation around the world.

– By contributing to local designers and producers you will support the growth and development of new local businesses.

– Discovering a new sense of style with your self by following the slow fashion movement with buying not as mass produced clothing in today’s society, most of us are always in need of something new and the world is designed to make us crave even more. It is up to us to decide if that can be changed or if everything is best in moderation.

In today’s society, most of us are always in need of something new and the world is designed to make us crave even more. It is up to us to decide if that can be changed or if everything is best in moderation.